16 September 2010

Can we ever really trust internet polling?

Apparently not, if the results of a new study published in Computers In Human Behaviour are to be believed.

Two academics from the Universities of Vienna and de Deutso (Bilbao) have found that we simply do not pay enough attention when filling out surveys on line.

Their UserActionTracer (UAT) may have been developed to check the seriousness with which participants took psychological data collection. But the behaviours they identified (such as 46% clicking through at a suspiciously fast rate) point towards weaknesses in all web-based surveys.

A neat summary of their findings is here.

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